Organisations and Projects: Sponsorship

What is project sponsorship?

A critical role as part of the governance board of any project, programme or portfolio. The sponsor is accountable for ensuring that the work is governed effectively and delivers the objectives that meet identified needs.'

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Sponsor's role: goals

Ensuring that the project or programme is strategically aligned with the organisation's goals

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Sponsor's role: governance

Putting in place effective governance and keeping the work under control

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Sponsor's role: objectives

Making sure that the project, programme or portfolio delivers the objectives

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Sponsor's role: decisions

Making key, well-informed decisions

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Sponsor's role: Promotion

Promoting the project, programme or portfolio

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Sponsor's role: support

Supporting the project or programme manager

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Sponsor's role: an interface

Acting as an interface between the project or programme and the business

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Sponsor's role: assurance

Providing assurance to the board or equivalent that their investment is sound

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What is the sponsor's role at the start of the project?

Oversees the process of identifying needs, setting requirements and securing funding and approval

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What is the sponsor's role at the end of the project?

The sponsor takes responsibility for closing down the work, handing over the outputs to operations and ensuring benefits realisation is in place

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Three differences between a project sponsor and a project manager

Sponsor: focus on the 'why', outcomes and benefits. Manager: focus on 'how', outputs and processes

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Sponsor responsibilities: Own the business case

Makes sure that each project or programme is initiated in line with organisational strategy and without incurring excessive risk. Accountable for delivery of the benefits.

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Sponsor responsibilities: Approve the PMP

The project or programme management plan (PMP) describes the contract between the project or programme manager and the sponsor, they agree that the baseline scope, timescales and budget meet expectations and the level of risk is acceptable. Sponsor must e

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Sponsor responsibilities: decision gate approval

The sponsor must commit to the continued funding of the project, this involves reviews or progress and forecasts for completion, and depends on the evaluation of external factors that could affect project viability

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Sponsor responsibilities: stakeholder's arbitration

Key role in identifying and managing stakeholders and need to be able to reach a judgement when stakeholders have competing interests

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Sponsor responsibilities: approve changes

Approve, reject or defer any recommended changes that affect any of the project or programme's objectives. Sponsor can delegate authority for the approval of lower level changes to the PM

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Sponsor responsibilities: resolve issues

Help solve issues in a timely manner so that the project can progress as planned

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Sponsor responsibilities: administrative close

Makes sure that the project's administrative closure in the transition phase is effective, they are responsible for the project closure report, though the PMO or PM produces the report

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Sponsor responsibilities: benefits realisation

Make sure that the benefits realised are reviewed formally at agreed points after the project is closed

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Organisations and Projects: Sponsorship

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