Intensity of rivalry within, threat of substitute products, threat of new entrants, bargaining power of suppliers, bargaining power of buyers
1 of 8
Kotter and Schlesinger
Overcoming resistance to chage - education and communication, participation and involvement, facilitation and support, manipulation and co-option, negotiation and bargaining, explicit and implicit coercion
Market penetration (existing product and market), product development (new product, existing market), market development (existing product, new market), diversification (new product and market)
5 of 8
Internal v external growth
Internal - organic growth. External - horizontal or vertical integration
1-Low price and low added value, 2-low price, 3-hybrid, 4-differentiation, 5-focused differentiation, 6-risky high margins, 7-monopoly pricing, 8-loss of market share
8 of 8
Other cards in this set
Card 2
Front
Overcoming resistance to chage - education and communication, participation and involvement, facilitation and support, manipulation and co-option, negotiation and bargaining, explicit and implicit coercion
Market penetration (existing product and market), product development (new product, existing market), market development (existing product, new market), diversification (new product and market)
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