product life cycle 0.0 / 5 ? Business StudiesBusiness PlansA2/A-levelEdexcel Created by: Olivia GallacherCreated on: 04-04-17 16:38 1st stage of product lifecycle development 1 of 16 3rd stage of product lifecycle growth 2 of 16 prevents product from declining extension strategy 3 of 16 2nd stage of product life cycle introduction 4 of 16 last stage of product lifecycle decline 5 of 16 4th stage of product life cycle maturity 6 of 16 extension strategy that involves price pricing strategy 7 of 16 an extension strategy that involves new features adding value 8 of 16 y axis of boston matrix market growth 9 of 16 an extension strategy that similar to advertising promotion 10 of 16 extension strategy focusing on market development of new market segment 11 of 16 x axis of boston matrix market share 12 of 16 high market growth/high market share/ star 13 of 16 low market growth/ high market share cash cow 14 of 16 high market growth/ low market share question mark 15 of 16 low market growth/low market share dogs 16 of 16
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