Research methods

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  • Created by: lpilgrim
  • Created on: 07-03-17 13:53
Content analysis
A kind of observational study in which behaviour is usually observed directly in visual, written or verbal material
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Strengths of a content analysis
High in ecological validity as it is based on observing what people actually do
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Limitations of a content analysis
Observer bias
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Thematic analysis
A technique used when analysing qualitative data. Themes or categories are identified and data is organised based on the themes
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Limitation of a thematic analysis
Time consuming
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What is a strength of a case study
Rich, in depth data and data can be collected easily from different cultures
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What is a limitation of a case study
Hard to generalise from individual cases (unique characteristic) and ethical issues e.g. consent
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How can reliability be assessed
Test-retest, inter-interviewer, reduce ambiguity (questions need re-eamining)
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What does the term reliability mean
The consistency of measurements so results should be the same
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How can reliability be improved
Behavioural categories - operationalised or more practice. Standardisation can also be done
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What does the term validity mean
Whether observed effects are genuine ones
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What does external validity involve
Ecological and temporal/historical validity
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How can validity be assesed
Face validity or concurrent validity (compare current method with an older one)
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What are the 5 features of a science
Empirical methods, Objectivity, Replicability, Theory construction and Hypothesis testing
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What is meant by falsifiability
The possibility that a statement or hypothesis can be proved wrong
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What is meant by a paradigm
'A shared set of assumptions about the subject matter of discipline and the methods appropriate to its study
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What is probability
A numerical measure of the likelihood or chance that certain events will occur
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What is a type one error
When the researcher rejects the null hypothesis that is true
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What is a type two error
When the researcher accepts a null hypothesis when it isnt true
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Other cards in this set

Card 2

Front

Strengths of a content analysis

Back

High in ecological validity as it is based on observing what people actually do

Card 3

Front

Limitations of a content analysis

Back

Preview of the front of card 3

Card 4

Front

Thematic analysis

Back

Preview of the front of card 4

Card 5

Front

Limitation of a thematic analysis

Back

Preview of the front of card 5
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