Sociology Mass Media A quiz of the Mass Media topuc of sociology 4.5 / 5 based on 8 ratings ? SociologyMass mediaGCSEAQA Created by: JadeCreated on: 20-04-13 12:47 Define the term 'Mass Media' all forms of communication that reach large audiences 1 of 14 What does the 'press' include? newspapers and magazines 2 of 14 What does 'broadcasting' include? televsion and radio 3 of 14 What does 'electronic media' include internet 4 of 14 What is a moral panic? a media fuelled outcry 5 of 14 How do followers of the 'pluralist approach' feel about press ownership? They reject the idea that press owners control content, it is the consumers who influence content through market power 6 of 14 How do followers of the 'conflict approach' feel about press ownership? press owners control the content in their own political and economic interests, ownership is highly concentrated into the hands of a few. 7 of 14 What does it mean by 'agenda setting'? the news media have the power to 'set the agenda' in other words they focus on some issues and topics and ignore others. 8 of 14 What does it mean by 'norm referencing'? they are the news media able to outline the boundries of behaviour and shape public opinion. 9 of 14 What does 'identity' mean? it is how people see themselves and how others see them 10 of 14 What does identity NOT include? hair colour 11 of 14 What is the problem with newspapers and voting? most newspapers side with particular political party 12 of 14 What did Cumberbatch's research (1990) show? the majority of voiceovers were male and women in adverts were generally young and blonde 13 of 14 How has the way that minority ethnic groups in the media changed since th 1970's? more black actors are playing ordinary characters rather than unrealistic stereotypes 14 of 14
Comments
Report