Sociology Mass Media

A quiz of the Mass Media topuc of sociology

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  • Created by: Jade
  • Created on: 20-04-13 12:47
Define the term 'Mass Media'
all forms of communication that reach large audiences
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What does the 'press' include?
newspapers and magazines
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What does 'broadcasting' include?
televsion and radio
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What does 'electronic media' include
internet
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What is a moral panic?
a media fuelled outcry
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How do followers of the 'pluralist approach' feel about press ownership?
They reject the idea that press owners control content, it is the consumers who influence content through market power
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How do followers of the 'conflict approach' feel about press ownership?
press owners control the content in their own political and economic interests, ownership is highly concentrated into the hands of a few.
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What does it mean by 'agenda setting'?
the news media have the power to 'set the agenda' in other words they focus on some issues and topics and ignore others.
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What does it mean by 'norm referencing'?
they are the news media able to outline the boundries of behaviour and shape public opinion.
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What does 'identity' mean?
it is how people see themselves and how others see them
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What does identity NOT include?
hair colour
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What is the problem with newspapers and voting?
most newspapers side with particular political party
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What did Cumberbatch's research (1990) show?
the majority of voiceovers were male and women in adverts were generally young and blonde
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How has the way that minority ethnic groups in the media changed since th 1970's?
more black actors are playing ordinary characters rather than unrealistic stereotypes
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Other cards in this set

Card 2

Front

What does the 'press' include?

Back

newspapers and magazines

Card 3

Front

What does 'broadcasting' include?

Back

Preview of the front of card 3

Card 4

Front

What does 'electronic media' include

Back

Preview of the front of card 4

Card 5

Front

What is a moral panic?

Back

Preview of the front of card 5
View more cards

Comments

lottytaylor1999

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A very helpful quiz, thank you! :)

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