Strategic Drift 0.0 / 5 ? Business StudiesStrategic DriftA2/A-levelAQA Created by: Ek877Created on: 09-05-18 14:01 1st Phase change-In this phase there is little significant change in the external environment. Incremental 1 of 5 2nd Phase-The rate of change in the external environment is accelerating Strategic drift 2 of 5 3rd Phase- There is now a significant gap between what the market expects and what a business is delivering Flux 3 of 5 4th Phase change- Either management recognise the need for a transformational change in strategic direction, or the business fails Transformational 4 of 5 Things outside of business control External 5 of 5
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