What term describes when audiences get tired of/used to frequent advertisements using people's suffering to evoke emotion and empathy?
compassion fatigue
1 of 13
Which Paralympics is the Super. Human ad for? (place only)
Tokyo
2 of 13
What is the name of Channel 4's in-house production company?
4creative
3 of 13
Which Paralympian stars in the dream sequence in the advert?
Kadeena Cox
4 of 13
What movie is the soundtrack to the advert 'So you want to be a boxer' from?
Bugsy Malone
5 of 13
The advert aims to subvert _________.
stereotypes
6 of 13
The shot of Boris Johnson, Channel 4 News and cartoons are examples of what kind of code? (Barthes)
referential
7 of 13
Channel 4's previous campaigns had been criticised for creating an unrealistic representation of disabled people as 'superheros', so this campaign they are emphasising the '__________' part of Super.human
human
8 of 13
65% of viewers felt that the coverage of the Paralympics had a ___________ impact on their perceptions of disabled people.
positive
9 of 13
when a particular social group such as disabled people are treated as/regarded as less significant and powerful within the society they are _________.
marginalised
10 of 13
The shot of Ellie Simmonds aims to _________ disabled bodies, not sexualise them
normalise
11 of 13
who came up with the theory of gender performativity?
Butler
12 of 13
Who came up with the reception theory
Stuart Hall
13 of 13
Other cards in this set
Card 2
Front
Which Paralympics is the Super. Human ad for? (place only)
Back
Tokyo
Card 3
Front
What is the name of Channel 4's in-house production company?
Back
Card 4
Front
Which Paralympian stars in the dream sequence in the advert?
Back
Card 5
Front
What movie is the soundtrack to the advert 'So you want to be a boxer' from?
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