the market 0.0 / 5 ? Business StudiesMarketing mixASEdexcel Created by: o_cookCreated on: 20-10-19 14:46 brand name name, sign, symbol that allows customer to identify goods of a business (differentiate from competitors) 1 of 7 E- commerce conducting business transactions online 2 of 7 market set of arrangements that allows buyers and sellers to communicate and trade goods 3 of 7 marketing management process involves in satisfying consumer requirements 4 of 7 market share proportion of total sales in a market fro which brands are responsible 5 of 7 mass market very large market in which products with mass appeal are targeted 6 of 7 niche market a smaller market, usually within a large market 7 of 7
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