The Marketing Mix: Product

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  • Created by: bobochen
  • Created on: 10-09-17 14:51
Marketing mix
All the activities that go into marketing a good or service: product, price, promotion, place.
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Unique Selling Point (USP)
The special feature of a product that differentiates it from the products of competitors.
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Brand Name
The unique name of a product that distinguishes it from other brands.
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Brand Image
The identity of a product that consumers can recognise and which gives it a 'personality' distinct from other products.
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Packaging
The physical container or wrapping used for a product.
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Product life cycle
The stages the sale of a product pass through from introduction, growth, maturity to decline.
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Extension Strategy
A way of keeping a product at the maturity stage of the life cycle and extending the cycle.
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Other cards in this set

Card 2

Front

The special feature of a product that differentiates it from the products of competitors.

Back

Unique Selling Point (USP)

Card 3

Front

The unique name of a product that distinguishes it from other brands.

Back

Preview of the back of card 3

Card 4

Front

The identity of a product that consumers can recognise and which gives it a 'personality' distinct from other products.

Back

Preview of the back of card 4

Card 5

Front

The physical container or wrapping used for a product.

Back

Preview of the back of card 5
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