The Marketing Mix: Product 0.0 / 5 ? Business StudiesThe marketing mix: productIGCSEOther Created by: bobochenCreated on: 10-09-17 14:51 Marketing mix All the activities that go into marketing a good or service: product, price, promotion, place. 1 of 7 Unique Selling Point (USP) The special feature of a product that differentiates it from the products of competitors. 2 of 7 Brand Name The unique name of a product that distinguishes it from other brands. 3 of 7 Brand Image The identity of a product that consumers can recognise and which gives it a 'personality' distinct from other products. 4 of 7 Packaging The physical container or wrapping used for a product. 5 of 7 Product life cycle The stages the sale of a product pass through from introduction, growth, maturity to decline. 6 of 7 Extension Strategy A way of keeping a product at the maturity stage of the life cycle and extending the cycle. 7 of 7
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