- values + beliefs of the researcher - what is worth of study, aspects + how
Townsend - believed study of poverty was important + particularly relative poverty - values reflected in devotion to research
- sociologists are professionals with careers + prom
- pressure to publish findings - deadlines means research is not thorough
- personal safety - Venkatesh
- personal characteristics + skills - to fit in + develop relationships + rapport + communication
- ethical issues of topic - informed consent, anonymi
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