UNIT 2 AOS 2 0.0 / 5 ? Business StudiesEnd of year exam topics Unit 2A2/A-levelAll boards Created by: spersephoneCreated on: 23-10-19 22:25 When a business looks to a wider audience for potential staff External recruitment 1 of 14 Employment that is characterised by additional loading, flexibility and minimal notice period Casual 2 of 14 A person who moves to a country Migrant 3 of 14 The employment initiative characterised by appreciating the different characteristics and abilities of applicants Diversity 4 of 14 Business actions that are considered socially, economically and environmentally ethical Corporate Social Responsibility 5 of 14 The 7Ps of marketing Marketing Mix 6 of 14 The full set of products sold by a company Product Mix 7 of 14 20% of customers generate 80% of sales Pareto Principle 8 of 14 Setting prices low to enter a new market Penetration pricing 9 of 14 The overall description of introduction, growth, maturity, decline Product life cycle 10 of 14 The body that educates and assists employers about worker's rights Fair Work Commission 11 of 14 The techniques prepared to help manage planned and unplanned situations Crisis Management Plan 12 of 14 The overall communications made by businesses to create and maintain a positive image Public Relations 13 of 14 The right of all people to access employment without discrimination Equal employment opportunity 14 of 14
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