Unit 1 Key terms 2.0 / 5 based on 1 rating ? Business StudiesUnit 1 Key termsASAQA Created by: Simona GuzmanovaCreated on: 19-05-14 10:03 Market size? The total value or quantity of demand in a specific market over a specific period of time. 1 of 6 Market share? The share of the total market that is owned by a particular business, product and band. Expressed in percentage terms. 2 of 6 Market segmentation? The process of dividing a market into smaller sections (segments) which contain customers with similar needs and wants. 3 of 6 Market research? The process of planning, collecting and analysing data relevant to help make marketing decisions. 4 of 6 Market growth? The percentage growth in the size of the market, measured over a specific period. 5 of 6 Market? Any place (e.g. physical, electronic) where buyers and sellers come together with a view to exchanging transactions. 6 of 6
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