extent to which a product can be used by SPECIFIED USERS to achieved SPECIFIED GOALS with EFFECTIVENESS, EFFICIENCY and SATISFCATION in specified CONTEXT OF USE
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what is a user experience?
all TANGIBLE and INTANGIBLE ASPECTS of interacting with an organization
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experience thinking
not COMMODITIES, not GOODs, not SERVICES< but EXPERIENCES (think Starbucks, not Coffee)
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Experience lifecycle
Aware - explore - compare - purchase - out of box - set up - operate - maintain - upgrade - recycle
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