Director: Ken Loach
Producer: sixteen films partnered with Why Not Productions
distributor: Eone productions
additional funding: BBC and BFI
1 of 14
who is Ken Loach
He is an award-winning social realism director
left-wing
anti-conservative
2 of 14
what was the films USP
Ken Loach
3 of 14
economic context
Because the BBC and the BFI were funding the film it created an impact on the content in the film and the marketing materials and the
4 of 14
what was the impact of the BBC and BFI funding the film
They only fund projects which are:
innately British
Niche
culturally significant
educational
shows British culture
5 of 14
how did the low budget impact the film
no money to large and significant sets or famous actors
6 of 14
what is the BBC
They are a public service broadcaster and they want their content to be:
educational as well as entertaining
showcase diversity
showcase new talent
7 of 14
Could you explain the potential risks of a film like i Daniel Blake?
Ken Loach could make the film more mainstream due to his success and popularity.
Regional British films is tough to sell to a global audience this lead to being distributed to a small number of countries
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how was IDB disrabusted
Traditional forms, such as posters and trailers because the target audience for this film is the older generation
advertising within the daily mail and this helps to reach to that left-wing audience
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what is the Palme D'or award
It honours the best film screened at the Cannes International Film Festival
Niche
10 of 14
how did Eone market the film
low budget, high impact (guerrilla marketing)
e.g.: the film name being projected on the houses of parliament
11 of 14
how does Curran and Seastons theory apply to IDB-The idea that media concentration generally limits or inhibits variety, creativity and quality.
Independent ownership leads to more creative and less mainstream product
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how did the premier in Newcastle impact the film
Target a northern audience and support the alternative nature of the film
also invited Jeremy Corbin head of the labour party to attract more of the left-wing audience
13 of 14
what was the regulation of IDB
BBFC awarded IDB a 15-certificate
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Other cards in this set
Card 2
Front
who is Ken Loach
Back
He is an award-winning social realism director
left-wing
anti-conservative
Card 3
Front
what was the films USP
Back
Card 4
Front
economic context
Back
Card 5
Front
what was the impact of the BBC and BFI funding the film
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