WK 12 - U & C REVISION QUIZ - Flashcards in University Psychology

When users and purchasers make decisions about systems their decision depends not only upon usability but also upon an acceptability equation balancing:

All three

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Web page Eye-tracking involves measuring either where the eye is focused or the motion of the eye as an individual views a web page. When site visitors are connected to eye tracking software, you will be able to tell:

All three

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Jordan (1998) extended the usability concept to include system potential and reusability. Reusability, in this context refers to:

Level of performance after period of non-use

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According to the Ease of Use Initiative, for a consumer to identify with the true value of a product or technology, it must fulfill 5 criteria: 1. ease of learning, 2. memorability, 3. maintainability, 4. natural interaction & discovery, 5. user.....

Satisfaction

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What analysis examines what people are required to do & the constraints that are placed upon them when, for example, using technology, consisting of a practical framework for exploring various influences on performance?

Task analysis

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The Hick–Hyman Law states that Choice Reaction Time increased linearly as a function of:

The amount of bits of information transmitted

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Through the Dichotic Listening experiment Broadbent intended to explore the operationalization of:

Selective attention

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According to Kahneman’s (1973) Capacity Model of Attention, attentionnal allocation policy is:

A conscious decision to pay attention

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Why is memory not a perfect record of everything we see & experience?

Attention is limited

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The inability to retrieve information from long-term memory is:

Forgetting

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Donald is a football player. His main skill is that he sees the players as units that can be called on to help. This skill enables him to process the game more efficiently & to hold more information about the game in his STM. What's this strategy?

Chunking

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You see all of a written word simultaneously, but you hear a spoken word over time. The memory that accumulates the sound of a word until it is formed as a unit is:

Sensory memory

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Short-term memory:

Has a limited capacity

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What are the three steps in memory information processing?

Encoding, storage, retrieval

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Even though Manuel has watched his psychology professor lecture three times a week for 10 weeks, he does not know what colour her hair is. This lack of knowledge most likely represents a failure of:

Encoding

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The difference between using critical thinking explanations & everyday explanations for psychological phenomena is that:

Critical thinking relies on evidence and scientific support for making conclusions

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The participants in psychological research are most often:

Students

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If a researcher was denied permission to conduct a study because participants might suffer harm, that decision would have been made by the:

The Institutional Ethics Committee

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WK 12 - U & C REVISION QUIZ

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